ABSTRACT
This paper takes COVID-19-related online rumors as the research object, and explores the law of spreading public opinion in social networks. The paper also conducts empirical research on the relationship between rumor spreading, user characteristics and subject interest differences, and analyzes the common influence of individual factors and social environment. In the process of public opinion dissemination, measures that can effectively regulate the dissemination of public opinion are proposed. Based on the susceptible-exposed-infected-recovered (SEIR) model, this paper analyzes the influence of individual differentiation characteristics, friend factors, and time-dependent decline on user status changes. The study found that the user’s environment can affect the spread and popularity of public opinion information, and prolong the survival time of public Controlling the propagation threshold and exit threshold of the platform helps to control the large-scale dissemination of online public opinion. The extinction of public opinion is affected by the decline of time and heat rather than certain probability.